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Google Ads Management is not just setting up Google Ads and getting desired outcomes. Actually, running Google Ads successfully and effectively asks for several elements like a thorough evaluation of ads performance, trying different keyword combinations, playing with appealing copy and designs, and manipulating every aspect against key metrics to check their performance. All these elements work together to lead to an effective Google Ads campaign that can reap profitable results for months and even years if you take the right path.
According to Google Ads experts, it is worth putting effort into your Google Ads Management as this tends to perform well in the long run.
When looked at from another perspective, Google provides unmatched advertising opportunities to businesses of all types and sizes due to the big-size audience available there.
If you are looking to advertise your business on Google, Google Adwords emerges as the first choice. It is also known by the name of Google Ads. Among all the advertising mediums available today to marketers, Google Adwords is an effective way to get qualitative traffic to your website whenever people search for a relevant product or service on Google.
Google AdWords, now called Google Ads refers to Google’s advertising system which allows marketers and businesses to advertise their products or services on Google.com, partner sites, apps, and Google’s other assets.
These ads appear when people search for answers on the Google search engine, watch videos on YouTube, explore apps on Google Play, discover new places on Google Maps, browse the web, and more.
If you are looking to run Google Ads, it is necessary that you first learn about their management and maintenance so as to yield better outcomes in terms of better impressions, clicks, and ultimately conversions. In the following post, we will touch on each and every aspect of Google Ads Management from Google ads setup to their management, measuring their performance, and others.
Google Ads is based on a pay-per-click (PPC) model. This simply means that marketers need to make a bid on a specific keyword to outperform other businesses and marketers focusing on the same keyword.
The bids made by you are called “optimum bids” which refer to the maximum amount you are ready to pay for an ad.
For instance, if you made an optimum bid of $5 and Google finds that your cost per click is $3, then you can get your ad placed! If Google finds that it’s more than $5, the ad won’t get placed.
A maximum daily budget can also be established for your advertisement. You’ll never spend more than a certain amount every day on that advertisement, which will help you determine the appropriate budget for your digital advertising campaign.
There are three bid options for marketers:
The amount that is paid when a user clicks on the ad.
The amount that is paid per 1000 ad impressions.
The amount that is paid when a user carries out a specific action on your ad (register for a list, watch a video, etc).
Google then picks the bid amount and combines it with an evaluation of your ad known as Quality Score. The score ranges between 1 and 10 with 10 being the highest. The better your score, the better rank it will get and the lesser money you spend on conversion.
Do note that your quality score and the bid amount define the Ad Rank which refers to the position your Google ad will come in the search results page (SERP).
When a visitor sees the advertisement and clicks on the same, the marketer or businessman pays a small charge which is why it is known as pay-per-click.
There are different types of ad formats supported by Google to match different campaign goals. Each ad type comes with its own benefits like affordability, ease of use, message transmission and others. Below are some of the popular types of Google ads.
There are several types of campaigns available in Google search. Here are some of the most common types:
By understanding the different types of campaigns available in Google search, businesses can choose the right type of campaign to meet their specific marketing goals and reach their target audience effectively.
If you are looking to run your Google Ads, you must need to be aware of each & every element of Google Ad Campaign which can help you get the best outcomes out of your ad campaign. Running Google Ads is not as easy as it seems. There goes in a lot of time and effort on the backend like campaign setup, performance evaluation, different keywords combination, and checking almost everything. Once managed successfully, all these elements work together to deliver desired outcomes.
First things first, while setting up Google Ads Campaign, make sure to define email notifications. This would help you get a note of everything that happens.
At this stage, you can define for what actions, you want to get alerts. In some cases, marketers want to receive alerts only for crucial issues.
However, if you want to keep a close watch on everything around your Google Ads, you can set the alert for every small thing related to the ad.
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Google ads management is the most important part after enabling the ads in Google AdWords. There are several steps we follow to optimize Google ads campaigns for maximum results.
One key aspect of Google Ads campaign management is to keep a check on everything happening to your ad. Put simply, it enables you to determine what’s working and what’s not.
In general, there are five important factors to consider during Google Ads Management: